> For the complete documentation index, see [llms.txt](https://suku.gitbook.io/suku-wiki-english/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://suku.gitbook.io/suku-wiki-english/suku/our-thesis.md).

# Our Thesis

At SUKU, we believe that in the web 3.0 era, the fastest growing and prevailing brands will be among those providing two things:

1. Verifiable truth
2. True ownership

### **1.** Verifiable truth

We currently live in the post-truth era. One in which a myriad of organizations—brands, politicians, merchants, etc.— bend the truth in their favor by sharing unsubstantiated narratives and making unverifiable claims. When it comes to brands, goods, and services, there is no shortage of claims either: vegan, made in USA, cruelty-free, fair trade, non-GMO, gluten-free, 100% USDA organic, sustainable, ethical practices… and the list goes on.

As a result, we consumers are evolving, becoming more skeptical. Truth and trust are becoming scarce assets.

* 👌 Authentic? Prove it.
* 🥑 Organic? Show me.
* 🌎 Sustainable? Let's verify that.
* 💙 Ethical? Yeah, sure.

No trust = No engagement. We call this new type of evolved consumer ‘Conscious customers.’ To capture Conscious customers’ hearts and prevail brands need to provide **verifiable truth.**

### 2. True ownership

Furthermore, with the advent of blockchain and the power of Web3 values, another segment of consumers arose and is growing fast. A customer that deeply values indisputable ownership. We call this segment of people ‘Meta-customers’.

Meta-customers live in both physical and virtual worlds, and the things they value the most—and spend the most money on—they can’t touch:

* 🎮 Games
* 🖼 Digital collectibles
* 👾 NFTs
* 🏝 Experiences
* **💃** Self-expression

To capture Meta-customers’ hearts and prevail, brands need to provide **true ownership**.

{% hint style="success" %}
With blockchain, the future of commerce is much brighter, for both customers and brands.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://suku.gitbook.io/suku-wiki-english/suku/our-thesis.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.